Bear loves playing on the Red Devil's soccer team. He makes sure that for each game he wears his lucky underwear. In a crucial play, Bear slips on the wet grass and falls into the mud, resulting in a tie game. While washing his clothes, there is a laundry mishap and his lucky underwear turns pink. Instead of giving him support, his teammates subject him to ridicule. But he shows them his resilience and courage under pressure by kicking the winning goal. Bear is carried off the field in triumph, surprised at how quickly his teammates change their tune about pink. Now they realize maybe pink doesn't stink. They chant "Pink is Super Cool" and make a change that even startles Bear.

Todd Doodler, the writer and illustrator of this whimsical children's picture book for kids ages four through eight, is known as a "pop artist." This story about bear and his pink underwear shows what a waste of time it is to be hurt by those who ridicule you one minute and praise you the next. Best to follow your own path and way of doing things.