Everyone projects negative qualities such as laziness, greed, envy, jealousy, scheming, cowardice, fear. We would rather see these qualities in our partners or our neighbors than in ourselves. What is more surprising is that we also project positive qualities. Curiously, people resist the noble aspects of their unconscious even more strenuously than they hide their dark sides.
— Robert A. Johnson, Jerry M. Ruhl, , Contentment by Robert A. Johnson, Jerry M. Ruhl