Irene (Audrey Tautou) is a material girl whose world revolves around champagne, caviar, and the latest fashions. She hopes to marry the wealthy old man she has been providing sexual favors to for quite some time. Then one evening in a fancy hotel in the Riviera, Irene meets Jean (Gad Elmaleh), a polite and resourceful gentleman who makes her some drinks and later that evening has sex with her in the Imperial Suite. When she finds out that he is not the fabulously wealthy person she thinks he is but instead is a waiter and bar man, Irene ditches him and returns to her sugar daddy, only to be cast aside herself.

Meanwhile, Jean realizes that this is the woman he has been waiting for all of his life. He decides to apologize for his deception and woo her. This becomes an expensive proposition when Irene lets him pick up the bills for extravagant meals, designer clothes, and a stay at a luxury hotel. Jean perseveres convinced that he can win her heart.

Pierre Salvadori directs this charming romantic comedy that salutes love as the only thing that can truly turn one's world around. The film makes the most of the glamorous Cote d'Azur and the pleasure palaces of the rich and the jaded. When Jean runs out of money, he becomes a gigolo to Madeleine (Marie-Christine Adam), a wealthy widow who finds his company appealing. He is surprised that Irene takes more of an interest in him once he is a boy toy. She tutors him in the seductiveness of unfinished sentences and looking off in the distance.

Audrey Tautou and Gad Elmaleh have a lark as they cavort through the fairy tale events of this delicious French comedy.