Eric Roberts play Becker, a "brilliant troubleshooter" who is sent from Coca-Cola's headquarters in Atlanta to Australia to help branch executives market the company's product. The whiz kid immediately discovers a part of the country where Coke is not king and ventures out into the territory himself.
There Becker meets and tangles with T. George McDowell (Bill Kerr), a land baron who has established himself a thriving soda business of his own. The uptight and fastidious American is loosened up by a lively roll in the hay with his secretary (Greta Scacchi), who turns out to be McDowell's daughter.
The Coca-Cola Kid is directed by Yugoslavian Dusan Makavejev (Montenegro) with his usual idiosyncratic flair for political commentary and sexual hijinks. Overall, the film is mildly entertaining with its clever portrait of strained Aussie-American relations, its crazy characters (among them a waiter at Becker's hotel who's convinced the foreigner is a CIA agent), and its zany look at the competitive ethos of an aggressive corporation.