This thought-provoking science fiction thriller is set in a society that is captivated by the wonders of technology and bothered and bewildered by the difficulties of intimate human relationships. Instead of bringing people closer together and connecting them with new possibilities, technology is isolating individuals and alienating them from each other. At the center of this urban drama is a pair of augmented reality glasses, similar to Google Glasses.

David (Benjamin Dickinson) is a workaholic ad agency honcho who revs himself up with pills and cocaine. He is driven by a demanding boss (Gavin McInnes) and an aching personal need to make the product he is promoting, Augmenta, a smashing success. Sadly, his girlfriend Juliette Nora Zehetner), a yoga teacher, is not giving him the sexual release that he expects from her. David is attracted to a colleague at work, Sophie (Alexia Rasmussen), who is dating Wim (Dan Gill), his friend who is a hedonistic photographer. Taking a cue from the storyline of Spike Jonze's Her, David uses his glasses to create a voluptuous simulation of Sophie which he then uses to fulfill his sexual desires.

Writer and director Benjamin Dickinson probes the narcissism of the smartphone generation who are alert to the latest technological toys but unable to cope with the messes and miseries of personal relationships. While David and Wim flounder around with affairs and seeking pleasure in dingy nightclubs, Juliette loses her job, goes to bed with a bearded yoga teacher (Paul Manza), and then turns to spirituality as a means of escaping the mucked-up world. Even the comedic and trendy spokesperson (Reggie Watts) for Augmenta opts out of this technologically obsessed society for a more simplified life.

Creative Control vividly explores the deficits and drawbacks to a technological society where life is so empty and individuals so lonely that they seek satisfaction wherever they can find it.