Financial and management consultants are America's new spiritual leaders — televangelists, psychologists, personal trainers, and coaches who preach spiritual self-actualization as economic advancement. Under the new ethic of self-motivated financial spiritualism, personal worthiness is measured by one's net worth. It's the Protestant ethic turned on its ear: You're worthy because the market rewards you; you succeed financially because you believe passionately not in God but in yourself. By making your personality into a marketable commodity and selling it successfully, you can increase your worth and thus gain worthiness in the divine eyes of the market.
— Robert B. Reich, The Future of Success