The word "exciting" that has become part and parcel of our advertising paraphernalia, is a very dangerous word, because its other side is "depressing." We usually see only the facade. But whenever we see excitement, we should say, "Turn your back. Let me see what is written on it: d-e-p-r-e-s-s-i-o-n." This is the lettering on the back of excitement.

Eknath Easwaran, The Bhagavad Gita for Daily Living: Volume 1