According to JWT Worldwide, one of the world's largest marketing communications companies, mindfulness is one of the top trends that has shaped the world in 2014. In its February 3, 2004 issue, Time magazine, affirmed this growing trend in its cover story titled "The Mindful Revolution."
In a recent article in The New Yorker, Michelle Goldberg describes how this spiritual practice, which has its roots in Theravada Buddhism, has proven to be very popular with corporations (such as Aetna, General Mills, and Goldman Sacks) who offer their employees free in-office meditation training. Once the domain of spiritual practitioners, mindfulness has been accepted by everyone from stock traders to office workers. They are drawn to the idea of shutting out distractions and focusing on the moment. The goal is to "optimize work performance."