Even though they may not realize it consciously, people absorb something deep below the conscious level when they see a man at peace with himself, a woman who finds her happiness in making life a little better for the community. It is the same mental dynamic as advertisers use in their roadside billboards. While you are traveling on the freeway, you may not notice the billboards consciously, but a certain part of their message seeps into the unconscious, and influences you the next time you go to the store.
Similarly, when you are able to live with joy, giving your time and energy to improving the quality of life for all, you are not only fulfilling your highest destiny, you are also helping all those around you to grow to their full height.
— Eknath Easwaran, Your Life Is Your Message