Pier M. Forni, professor of Italian literature at Johns Hopkins, came to study literature at ULCA in 1978 and in 1997, founded the Johns Hopkins Civility Project, a cluster of research and outreach programs studying the effects of manners in schools, hospitals, and a maximum security prison. In 2002, his book Choosing Civility: The Twenty-Five Rules of Considerate Conduct was released.
In this article about Forni and his work from the Smithsonian Magazine, David Zax charts this academic's rise to influence and acclaim as "a secular prophet of good manners" during a period which has been called by cultural critics "the coarsening of America" with rudeness surrounding us on all sides. Forni claims that incivility is very costly: he has tallied up the annual cost of workplace rudeness and aggressive driving. Zax presents the ways in which the public library system of Howard Country, Maryland, has taken up Forni's challenges and begun an initiative to make it "the most civil place to live in America."